I was able to increase my yearly sales and purchase more printing and embroidery equipment to accommodate that growth. The biggest lesson for me in all that was to be confident in what I was offering.
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Promotional Products help with marketing woes that the small business owner may experience. This is a crucial component, but only if you are choosing promotional products that engage your target audience. What does that even mean? Answer: if your product does not engage, invoke emotion or a memory, or is useful, it won't be any use to your client (and it may end up in the donation bin).
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